A new Safety Index Report by research firm Ipsos, commissioned by leading ride-hailing platform Bolt, has found that 94% of Kenyan ride-hailing users consider app-based transport services safer than traditional modes such as matatus and conventional taxis.
The nationwide survey, which engaged 250 active users across major urban centres — including Nairobi, Mombasa, Kisumu, and Nakuru — underscores a major shift in public perception towards technology-driven mobility. Respondents cited reliability, technology-enabled safety tools, and enhanced passenger control as key reasons behind their growing trust in ride-hailing platforms.
Women Lead in Ride-Hailing Adoption
According to the report, women account for 70% of ride-hailing users in Kenya, with most falling within the 18–34 age group. For this demographic, convenience (70%) and safety (57%) remain the primary motivations for choosing ride-hailing over other transport options. Many users also associate these services with comfort, reliability, and peace of mind — qualities that continue to drive the sector’s expansion in Kenya’s urban transport landscape.
Reducing Drunk Driving and Promoting Safer Mobility
Beyond convenience, the study highlights ride-hailing’s positive contribution to responsible transport habits. 79% of respondents believe ride-hailing services have helped reduce cases of drunk driving, particularly by offering safe alternatives for late-night travel. In addition, 64% of users reported booking rides for friends or relatives when they were unable to drive safely, emphasizing the role of ride-hailing in fostering collective safety consciousness.
Technology at the Heart of Safety
Bolt’s Senior General Manager, Dimmy Kanyankole, emphasized that safety remains a central pillar of the company’s operations.
“Safety has always been at the core of our business at Bolt. It’s not just about avoiding harm but preventing incidents through smart use of technology, data, and accountability,” he said.
“From real-time GPS tracking and trip monitoring to verified drivers and in-app emergency response tools, our investments ensure riders feel in control. These findings reaffirm that safety and reliability form the foundation of trust with our users.”
Ipsos Sub-Saharan Africa Strategy Director Soyinka Witness echoed this sentiment, noting that the research reflects a deeper behavioral shift.
“Ride-hailing is increasingly viewed as a safer and more responsible mobility option, especially among young women and professionals,” Witness said. “The findings highlight the role of technology in building public confidence and shaping safer commuting habits across cities.”
Safety Features Build Trust
Nearly 97% of riders acknowledged that integrated safety features significantly enhance their sense of security. Among the most valued tools are driver verification (79%), the SOS emergency button (78%), and real-time location sharing — particularly important for nighttime riders, 94% of whom report feeling safer using ride-hailing services after dark.
As Kenya continues to embrace digital mobility, the findings position ride-hailing as a transformative force in promoting safer, smarter, and more responsible transport choices — redefining how Kenyans move within and between their cities.
