Crown Paints’ new products to target Government’s affordable housing plan
Paint manufacturer Crown Paints PLC has launched two new products to tap into the Government’s affordable housing agenda which was unveiled by President Uhuru Kenyatta as the Big Four in 2017. The new products dubbed” Crown NGAO” range have specially been designed for low cost housing. The firm’s Chief Executive Officer Rakesh Rao said Crown NGAO Range is designed for interior application and offers Products – Emulsions, Gloss, and Varnishes Primer.
“We believe that the NGAO range of paints will play a significant role in spurring growth of the affordable housing as the cost of painting will drastically reduce while maintaining quality,”
The NGAO Emulsion and Gloss Paints are available in wide variety of colours added Rao.
Another product, Crown Rangeela Putty, a Cement Based Colour Wall Putty with added advantage of shades like Pink, Yellow, Green and Off-White, has also been introduced as a base coat to provide smooth finish on plastered surfaces.
The CEO said the new product is ideal for expensive paint application while saving paint by to up to 50 percent. It contains finest quality minerals, polymers, white cement and pigments. It can also be used as a final finish for low end application such as basement parking lot.
“Crown Rangeela Putty is a special product which allows designing variety of texture finishes for walls and improves the aesthetic value of homes but with affordable prices”,
Since the Government unveiled the Big Four agenda various sector players in the market are designing products and services to enable them tap into the Big Four and create employment opportunities for the country’s growth and development.
”We believe that these low cost paints we’ve unveiled will play a significant role in spurring growth of the affordable housing sector which will spillover in supporting increased manufacturing which is also another pillar under the government’s Big Four agenda”,
The Government rolled out the plan to facilitate the construction of half a million low-cost houses by 2022 funded by the taxpayers. During the 2018/2019 budget speech, Cabinet Secretary Henry Rotich made a case for raising funds to set up the Kenya Mortgage Refinance Corporation. It is estimated that the country’s urban centres face a shortage of 200,000 housing units annually and this deficiency will rise to 300,000 units by the year 2020 on current policies.
Crown Paints has been innovating new products that meet the modern day consumers’ demands who are far more aware of aesthetics and want their homes and offices to be an extension of their personality and to also reflect the same. They have been increasingly looking for interesting fashion finishes, special effects and specific colours, all at an affordable price.
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