The Impact of LG Electronics on Education and Empowerment

CSR

Leading electronics manufacturer LG has continually reaffirmed its dedication to fostering the professional growth of education in Kenya through guidance on career paths and opportunities in both local and international markets.

 

This commitment was emphasized earlier this year during a special visit to LG’s offices in Nairobi by students from the Korean Language & Culture Center (Nairobi King Sejong Institute) of the Kenyatta University. The students had a unique opportunity to engage with LG teams based in Nairobi.

 

The excursion was designed to achieve multiple objectives. Firstly, it aimed to bolster the interest in Korean companies among the participating students, thus inspiring and motivating intermediate learners who aspire to pursue careers within Korean corporations like LG to delve deeper into learning the Korean language.

 

Moreover, the event provided a platform for the students to interact directly with LG teams, facilitating invaluable insights into practical work experiences within the organization. A South Korean multi-national conglomerate, LG employs individuals from diverse backgrounds and nationalities. By hearing firsthand accounts of these LG teams, the students gained invaluable knowledge and inspiration for their future career paths.

 

“We are committed to nurturing talent and fostering meaningful connections between Kenyan students and Korean corporations like LG. By providing platforms for interaction, learning, and mentorship, we aim to empower the next generation of professionals to pursue opportunities locally and abroad,”

said LG’s Managing Director for East Africa, Dongwon Lee.

 

Meanwhile, the visit became an opportune moment for the students to witness firsthand how different LG teams work together to deliver unparalleled experiences for consumers of its market-leading products in Kenya. 

Technical HVAC Expertise in Kenya and Around the World….

LG Electronics’ (LG), this year, is training 37,000 individuals globally, on its Heating, Ventilation and Air Conditioning (HVAC) systems. This is in a bid to build a network of skilled installation and service engineers to support the management of LG equipment as the brand’s popularity continues to thrive globally.

 

Operating in 62 locations worldwide, the LG HVAC Academy provides comprehensive training on installing and maintaining LG’s residential and commercial HVAC systems, including its high-efficiency chillers. In Kenya, the LG HVAC Academy is run as a partnership with the University of Nairobi. The academy enhances the skill-and knowledge-base of local technicians, equipping them with the ability to ensure the optimal set-up and performance of the company’s advanced HVAC solutions – which is crucial in delivering the differentiated customer experiences LG is known for.

 

The Nairobi LG HVAC Academy features an integrated showroom and training rooms where attendees can gain hands-on experience with the company’s products. Along with product installation and maintenance training, the academy introduces the company’s new HVAC solutions and offers specialized regional training programs, technical forums, and customized on-site classes at clients’ offices.

 

“The LG HVAC Academy plays a key role in enhancing the capabilities of engineers in each region,”

said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company.

“We will continue to increase customer engagement to deliver more value and drive our global HVAC business forward.”

 

The LG HVAC Academy promoting LG’s impact on education and empowerment. PHOTO/COURTESY

 

Meanwhile, LG is targeting continued growth in the global HVAC market – which had an estimated value of approximately USD 58.4 billion in 2023* – with its high-efficiency heat pump HVAC systems, which have been designed with the latest electrification and environmental trends in mind. This is as it seeks to capture a growing market that is emerging from the growing need for high-efficiency, high-performance cooling systems in AI data centers and semiconductor plants where effective heat management is essential for maintaining server efficiency. Moreover, the company aims to more than double the revenue generated by its residential and commercial HVAC business by 2030 and reinforce its position as a worldwide leader in air conditioning.

 

For a brand that has been part of most families and households lifestyles for ages, it is exciting that LG is also about lifting up and building the communities where it operates in various impactful ways.

 

LG East Africa has over the years initiated and engaged in programs and social activities that improve access to education and health. LG is also supportive of activities that aim to conserve the environment.

 

From an education standpoint, LG East Africa has had its eyes focused on supporting schools. By extension, school-going children benefiting from these social activities are seen as great assets for the country. In the long term, as a result of the current support, LG hopes that it shall improve their well-being while they will turn out skilled enough to contribute to national competitiveness and the economy.

 

In Laikipia County, LG partnered with Habitat for Humanity (HFH) to unveil social impact initiatives valued at Kshs 10.3 million to benefit 3,683 primary and secondary school pupils based at Mbombo and Rumuruti region within the county. The LG and HFH partnership was also aimed to ensure that over 22,000 residents of the area receive medical care at Olmoran and Maundu Meri Dispensary.

 

The support includes product donations and construction of classrooms and ablution blocks at Mbombo Primary School. The school’s classroom is also furnished with desks and tables while upwards of 20 LG products such as refrigerators, washers, water purifiers, air conditioners, TVs and microwaves were also donated to the community institutions.

 

The LG brand philosophy is making Life Good for people. This guides it and inspires LG to improve and help customers live a better, more convenient, and more fulfilled lifestyle that they deserve. LG has made it a responsibility to extend this promise to the communities around it through a mutual partnership with organisations such as Habitat for Humanity. Besides, its goal is to improve service quality and access for the residents and make learning easy for all the school pupils by creating a child-friendly and stress-free environment.

 

The LG and HFH program aimed to address several challenges facing the community in the two target regions such as insufficient access to clean water in the schools and dispensaries, increased cases of spoilt food and drugs, poor sanitation (as several latrines in schools have sunk and some are on the verge of collapsing) and missed classes in schools due to lack of equipment to conduct e-learning which is fast gaining adoption due to the introduction of Competency-Based Curriculum (CBC).

 

Laikipia was the second county to benefit from LGs and HFH social impact initiative following the successful donations to community facilities and construction of a new library and toilet block, renovation of student bathrooms and a borehole water plumbing system at Machakos School for the Deaf, in Machakos County in 2021. The support to the school was meant to improve the learning environment for 664 primary and secondary school students within the institution.

 

Apart from its partnership with Habitat for Humanity, LG – working together with Korea Food for The Hungry International – every year calls for submissions for its Ambassador Challenge that seeks to promote the growth and self-reliance of local communities by supporting various empowerment projects. Afterwards, the entries submitted from all of the country’s 47 counties are evaluated and judged before the 3 overall winners are picked and awarded prizes for their efforts.


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