KBL to reward consumers with two cars in 2nd phase of ‘Win a ride’ campaign

By / March 9, 2018 : 7:34 / BUSINESS, Corporate News / No Comments
KBL to reward consumers with two cars in 2nd phase of ‘Win a ride’ campaign

Kenya Breweries Limited (KBL) has unveiled a nationwide campaign appreciating customers and targeting the spirits’ categories, which include Smirnoff, J&B, and Black & White whisky brands. To participate, consumers will be required to buy any bottle of the three participating brands, scratch the panel on the bottle to reveal the six-digit alphanumeric code then text the code to 22110.

The twelve -week promotion dubbed ‘Win –a-Ride 2’ will see hundreds win daily and weekly prizes, with two ultimate winners driving off with brand new Subaru Imprezas worth over Kshs. 3.5 million each. Six other winners will take home Kshs. 250,000 each in the NCP that will also reward consumers daily.

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EABL Shoppers Marketing Manager Spirits Fred Weya (Left) in company of Kenya Breweries Limited Head of Spirits Annjoy Muhoro, Subaru Kenya New Vehicle Sales Consultant Henry Nyaga and EABL Senior Brand Manager Premium Spirits Alice Owambo vibrantly display the ignition keys of the two subaru imprezas up for grabs in the second edition of EABL Win a Ride II promotion at the event’s media launch held at Jikoni’s.

Phase one of Win -A-Ride National Consumer Promotion (NCP) in 2016 saw a 37-year-old entrepreneur Owen Karanja Kirumba from Nairobi drive away with the Grand Prize of a brand new Subaru XV valued at Kshs. 4.2 million with a one-year comprehensive insurance cover.

Kenya Breweries Limited Head of Spirits Annjoy Muhoro symbolically cuts the ribbon during the kick off launch of the East African Breweries Limited promotion of the second edition of Win a Ride.

Speaking, during the launch of the campaign, KBL Head of Spirits AnnJoy Muhoro said,

“We are very pleased to announce the second phase of the Win-a-Ride NCP following a successful campaign.  The campaign is here to appreciate customers during the Easter season and  prides in being the only campaign that targets to give equal winning opportunities to different brand consumers’’.

Ms. Muhoro explained that KBL is East Africa’s leading alcohol beverage business with an outstanding collection of brands. The Spirits category had a growth of 2.4% in 2017 financial results compared to the previous year. With these results, we are confident to say that we anticipate that Smirnoff will take the lion’s share of 95%-98% with 250ml SKU taking 75% of the participation.

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Subaru Kenya New Vehicle Sales Consultant Henry Nyaga, displays one of the new Subaru Imprezas up for grabs in the second edition of EABL Win a Ride promotion at the event’s media launch held at Jikoni’ Sports Bar & Grill.

Subaru Impreza as an ultimate prize was inspired by the consumer’ passion points; bold, fresh, vibrant, cool, edgy, curious and definitely fun. The car debuts the Subaru Global Platform architecture that’s designed to deliver significantly higher levels of driving pleasure, agility, crash protection and ride comfort. The Impreza is equipped as standard with Symmetrical All-Wheel Drive, a lower center of gravity and revised suspension systems contribute to the biggest-ever leap in Subaru’s performance evolution.

 

 

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