Leading Retailer Opens 46th Branch As Part Of Expansion Strategy

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Leading supermarket chain Quickmart has opened a new branch in Kisii town as part of its expansion strategy that targets to have a store in all leading towns in Kenya.

 

Situated at the heart of Kisii Central Business District, the branch is Quickmart’s 46th in 12 counties across Kenya. The launch comes at a time when the retailer is celebrating its 15th anniversary and celebrating the milestone by rewarding customers for their loyalty through the ’Sherehe Ibambe’ consumer promotion.

 

Speaking during the official opening of the branch, Quickmart Head of Marketing Betty Wamaitha said the retailer’s expansion targets to bring their unique offering, which includes its Fresh & Easy concept, closer to its consumers across the country.

Gusii land Musician Mcubamba Robbah (R) joins Kisii dancers academy during the launch of Quickmart Kisii branch at Echiro Mall. The retailer’s footprint stands at 46 branches spread across the country. PHOTO/COURTESY

 

“As part of our on-going celebrations of 15 years anniversary, our business strategy is consistency in serving the domestic market and bringing our fresh and daily offering closer to the Kisii community and all travellers enroute via Kisii town. We guarantee safety for our staff and shoppers that our stores adhere to the Ministry of Health protocols,”

said Wamaitha.

 

The 46th store adds to the current strong workforce of 5000 employees spread across the branches, who represent Quickmart as the main ambassadors, serving well over 3 million customers per day.

 

A tier 1 supermarket, Quickmart Kisii will also create a platform for farmers within Kisii and its environs to regularly supply over 30 percent of fresh produce to the store. This increases the current supply network of over 600 businesses with over 24,000 farmers as beneficiaries of market access for their farm produce.

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More familiar Quickmart food, grocery, electronics and furniture store, the offerings will include a full-service bakery with skilled workers for specialty breads, patisserie, cakes and ready-to-eat hot meals. The store will also include fresh cuts at their butchery segment.

 

Quickmart expansion network begun in 2006 with its first store in Nakuru town, growing its footprint to Nairobi and gradual presence in Kiambu, Kajiado, Nakuru, Laikipia, Machakos, Trans Zoia, Uasin Gishu, Kisumu, Kilifi and Mombasa, and the newest Kisii branch. This has been fuelled by the merger between Quickmart and Tumaini Supermarkets in August 2020 that was approved by the Competition Authority of Kenya.

Quickmart’s Joram Ngeruro (L) assists a customer to shop at the newly opened Quickmart Kisii branch. The retailer’s branch network stands at 46 stores across the country. PHOTO/COURTESY

 

The on-going ‘Sherehe Ibambe’ fete has seen many customers rewarded with prizes worth millions of shillings on household electronics and shopping vouchers across all stores with a culmination of 5 brand new cars up for grabs.

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