LG Electronics (LG) has unveiled its new WashTower™ Compact laundry solution at IFA 2022. The new WashTower is a fully integrated two-in-one that combines a separate washer and dryer, an all-in-one control panel and advanced AI in a single, space-efficient unit to deliver greater convenience.
IFA is Europe’s premier consumer electronics trade show. Last held in 2019, the show is back on the ground in the German capital after a two-year hiatus and ready to wow visitors from all over the world.
Speaking on the launch, LG Electronics Home Appliance & Air Solution Company President Lyu Jae-cheol said,
“The WashTower boasts a more space-friendly design, and it’s equipped with LG’s latest AI-based laundry technologies, further, it delivers an exceptionally convenient user experience. We will continue to listen to consumers and meet their diverse and changing needs by developing smart, tech- and design-forward appliances for a better life at home.”
The new WashTower brings better space efficiency to the home as it is an ideal laundry solution for a one or two-member household. Compared to the 2019 WashTower, its larger sibling, width and depth have been reduced by 100 and 170 millimetres, respectively, while its washer offers a generous 13-kilogram capacity and its dryer, a 10-kilogram capacity.
The product’s lower height – cut down by 235 millimetres – allows for more comfortable access to laundry in the dryer positioned on the appliance’s upper half, easier filter management, and the ability to install WashTower Compact in rooms with lower ceilings.
Requiring less installation space than a stackable or side-by-side washer and dryer pair of the same laundry capacity, the relatively small model frees up space in the kitchen or laundry room for other uses, such as the convenient storage of detergents, fabric softeners, and linen.
LG’s new all-in-one laundry solution also boasts a flat, unibody design that provides an optimal laundry experience and brings a subtle, minimalist aesthetic to the home. Located on the front of the appliance in between the washer and dryer, the Center Control™ lets users easily manage all settings and functions from one convenient place. WashTower Compact can integrate seamlessly with any type of décor or interior style, helping consumers to create a home environment that perfectly reflects their tastes.
What’s more, the innovative, new WashTower model takes the user experience – and laundry results – to the next level via the company’s advanced laundry technologies. Employing the Artificial Intelligence Direct Drive™ (AI DD™), the washer is able to identify the most suitable washing pattern (drum motions, water temperature, and wash cycle time) for each load, reducing fabric damage to help the clothes last longer.
Meanwhile, the Smart Pairing™ feature saves users time and hassle by syncing the dryer with the washer, automatically selecting the best drying cycle based on washer load settings.¹ An excellent all-around performer, LG WashTower Compact also cuts down on washing times with TurboWash™ 360 and drying times via the Prepare to Dry preheating feature.
LG will showcase its latest innovations, such as the new WashTower Compact, at its exhibition booth (Hall 18, Messe Berlin) during IFA 2022 (September 2-6) in Berlin, Germany.
