Reckitt Rolls Out ‘Jik It For The Frontline’ Program In Partnership with Ministry of Health

CSR Health
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Reckitt and Triple Eight officials paid a courtesy visit to the Ministry of Health, where they met Dr. Kepha Ombacho (EBS), Head, Directorate of Special Programmes in the Ministry, to appraise him on the roll out of the ‘Jik It For The Frontline’ program. 


The program by Jik, the leading disinfection brand by Reckitt, will provide support to public health facilities to fight the coronavirus pandemic and support frontline workers and communities.JIK, a leading bleach brand, has been partnering with Africans for decades to keep their homes protected by killing 99.9 % of illness-causing germs. The brand consists of JIK Bleach known for its whitening, brightening and disinfection properties.

The program will be rolled out by health impact agency Triple Eight and will support and celebrate frontline workers in the facilities by donating to public clinics bottles of the disinfectant, along with education material on how to prevent the spread of the virus through surface disinfection.


Reckitt is the global leading consumer health, hygiene and home company. Driven by a purpose to build healthier lives and happier homes, Reckitt has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. 

Dr Kepha Ombacho, MoH Head – Directorate of Special Prgrammes, Reckitt Country Manager Ashif Hashimi and Jik Snr Brand Manager June Karanja during a courtesy visit. PHOTO/COURTESY


Reckitt was registered in Kenya in 1964 as Reckitt and Colman East Africa Limited and has evolved to be known currently as the Reckitt company. In Kenya, Reckitt has 9 brands: Jik, Dettol, Harpic, Mortein Doom, Airwick, Gaviscon, Strepsils, Durex and Veet. 

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