Kenya Wine Agencies Limited (KWAL) has officially unveiled multi-talented Kenyan rapper, singer, and songwriter Ssaru as the Kibao Gin brand ambassador.
KWAL launched Kibao Gin, targeting young adults willing to experiment with different spirits, cocktails and high-quality alcoholic beverages thus picking Ssaru an artiste who resonates well with the target market as its brand ambassador.
The new product offers bold, new consumer generation an authentic Kenyan gin experience.
“We are proud to partner with Ssaru, a bold, female artist whom we believe personifies Kibao Gin’s ambition to connect with the target market in an authentic and culturally relevant way,”
said Kibao Gin Brand Manager, Evelyn Murimi.
Ssaru, whose real name is Sylvia Saru, was born in 2002 in Kenya’s coastal region but raised in Nairobi. She debuted in the Kenyan music scene by uploading freestyle rap videos on social media.
In 2019, she released her debut single Nyama, and immediately captured the imagination of a huge fan base in the gengetone genre, a fusion of hip hop, dance hall and rap that originated in Nairobi in the 1990s.
“I am excited and honored to partner with Kibao Gin to celebrate our bold, authentic Kenyan identity, which I am always proud of and sing about,”
said Ssaru.
