LG Electronics (LG), the world leader in TV technology continues to raise the bar with a number of advanced core technologies with the LG OLED TVs, and the 8K and 4K LG NanoCell LCD TVs.
These TVs are designed to deliver stunning picture quality no matter what content you are watching; and innovative design with upgraded performance and artificial intelligence-enabled features that bring movies, sports and video games to life like never before imagined.
Fundamental to the latest 8K and 4K LG OLED and 8K LG NanoCell TVs are a number of advanced core technologies, most notably the new α (Alpha) 9 Gen 4 AI Processor. This advanced processor influences upgraded processing power and artificial intelligence deep learning algorithms to improve on LG’s renowned picture quality and enable a host of specialized features for various types of content including movies, games and sports, taking the user experience to new heights.
TV For Cinema
Merging OLED’s self-emissive technology and absolute blacks with support for Dolby Vision IQ and the UHD Alliance’s new Filmmaker Mode™, LG OLED TVs bring the cinema into the living room with new levels of realism.
With Dolby Vision® ultra-vivid high dynamic range imaging, Dolby Atmos® immersive sound, and for the first time ever, Dolby Vision IQ, LG OLED TVs deliver a truly spectacular video-audio experience. Dolby Vision IQ introduces new intelligent features for TVs to deliver optimal picture quality as the creatives intended, no matter the ambient light environment or content genre.
The new Filmmaker Mode, supported by Hollywood’s leading directors, delivers images the way they intended. By disabling certain post-processing effects (such as motion smoothing, noise reduction and sharpening) while perfectly preserving correct aspect ratios, colors and frame rates, LG OLED TVs with the Filmmaker Mode faithfully replicate the original vision of the director.
LG OLED TVs also have been recognized by Hollywood Professional Association with its Excellence in Engineering Award as the first and only with integrated hardware-level calibration software, further solidifying LG’s OLED TV as Hollywood’s leading reference consumer display for use in content production.
TV For Gaming
With stellar picture quality and newly added gaming features, LG TVs are ideal for serious gamers, delivering the most seamless, immersive big-screen gaming experiences available anywhere. As the first TV manufacturer to offer NVIDIA G-SYNC® Compatibility, LG is expanding this capability to 12 OLED TVs to provide a flawless PC gaming experience without screen tearing or other distracting visual artifacts.
With unparalleled variable refresh rate and ultra-fast response time, LG OLED TV is considered the most advanced gaming TV in the market today. With the extremely low input lag of expensive desktop gaming monitors, detail-packed visuals of today’s games are simply jaw-dropping on LG OLED TVs. And the smoothness and responsiveness of controlling the onscreen action has to be experienced to be believed.
LG OLED TVs feature the HDR Gaming Interest Group’s HGiG Mode so gamers can enjoy high quality visuals as game creators and developers intended when playing HDR games via consoles on their LG TVs. HGiG is a body made up of companies from the game and display industries that develops standards to improve the HDR gaming experience for consumers.
During intense gaming sessions, LG OLED TVs even help address eye fatigue. The Eye Comfort Display certification, from the trusted international testing lab TÜV Rheinland, verifies that LG OLED TVs offer adjustability for blue light content, are flicker-free, and provide exceptional image quality from any angle. LG OLED screens meet every TÜV testing criterion, including wide color gamut and HDR.
TV For Sports
LG OLED TVs are perfect for sports fans, too, offering exhilarating viewing experiences courtesy of the 120Hz response time – made possible by the new α9 Gen 4 AI Processor – and sports-centric features.
Sports Alert helps users to keep track of their favorite teams and schedules and notifying them as soon as a team scores. Users can select their favorite teams in various sports – soccer, football, baseball, etc. – to receive automatic updates at the start of a match, whenever a team scores and when the game ends.
Sports fans can also benefit from enhanced sound. Viewers can connect the TV to Bluetooth speakers to create a more dynamic soundscape to create a real stadium environment.
Beyond the unrivaled picture quality that LG’s premium TVs deliver, the new additions also come with the company’s advanced technologies, best in AI-integration and unrivalled, futuristic design made possible by OLED technology.